Customization
Outgrown your out-of-box solutions? Say less. My design work is fully customized to ensure your unique needs and goals are met.
The work that keeps me busy
Here you'll find detailed showcases that dive into the creative process behind some of my favorite projects, as well as some success stories of past collaborations. I’ve also included snapshots of other work to provide a better sense of the scope of my work and my style. Enjoy!
Case study
Workoutspace
An Amsterdam-based personal training studio offers a blend of fitness and mindfulness. Upon moving to a new location, the founders of Workoutspace decided it was the perfect time for a rebrand. I helped them set up an online presence that would lead to a strong brand perception and a more extensive customer base.
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Well-versed in all things web
I've successfully completed a variety of projects, from digital storefronts to web apps. While every project is unique, my approach is always the same: I take your vision, combine it with my expertise, and always prioritize the needs of your end users.
my workflow includes
Illustration & visualization
Graphics can be a powerful tool to tell a story, enhance a brand identity, add artistic value, or make a complex topic easier to understand. When creating assets for your company, it's essential to think about their purpose and how they will be used.
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Case study
Fizz
Fizz is a fintech startup dedicated to helping college students build healthy credit scores. They offer students a debit card paired with an app that encourages responsible financial management. Since its launch in January 2023, Fizz has supported tens of thousands of students across over 300 universities. I joined Fizz in March 2023 as a contracted all-round designer, creating brand assets, artwork, email marketing materials, web designs, and motion graphics.
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Why you should choose yoel.digital
Expertise
With years of experience, I know the ins and outs, moving parts, and bells and whistles in the startups ecosystem, and I always put my best foot forward to navigate it all.
Innovation
I strive to create unique work that strikes a balance between trends, timelessness, and innovation, to give you a result that lasts for longer than your average trend cycle.
Collaboration
Accurately executing your vision is a big part of what I do. We can work hand-in-hand to ensure the final result suits your wants and needs.
UX/UI design
The term 'user experience' is often associated with software and apps, but it actually applies to anything that can be interacted with. Everything about your company is perceived in some way, and my job is to make that perception—and all interactions that come with it—as pleasant as possible, so your users will want to stick around!
Case study
Matchbox
A lot of the more complex UX work that I do is either protected by an NDA or not up for dissection, at the discretion of my clients. I created Matchbox as a case study to be able to showcase what an app design process could look like.
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Complex problems require creative solutions.
Find out how your business can benefit from a tailor-made design solution.
Do none of these apply to you?
Case study
Sage
I worked on this esports-oriented educational and social platform that served as a marketplace for pro-gamers and well-known internet personalities to share their expertise with users. When I joined, the app had the basics in place, but it needed an extra layer of polish to truly shine. My role was to take this diamond in the rough and give it the sparkle it deserved.
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other
Miscellaneous projects & illustrations
Just a handful of elaborate case studies gives a limited view of everything I've done over the years. As much as I'd love to write a detailed account of each project, some can be kept fairly short and sweet. On this page, you'll find a collection of my work intended to give you a better sense of my output.
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Piqued your interest? Let's talk!
Book a slot in my calendar and we’ll be in touch in a jiffy. How exciting!