hey there, maker of marvels!

If you're in need of some 

branding,

UI/UX design,

web design,

interface design,

branding,

you've come to the right place.

An illustration depicting two pieces of software: One is better but less visually appealing. The other is less good, but more visually appealing,

Most people do judge books by their covers

Superficial? Maybe– but attention is valuable and competition is stiff. If your software looks or feels off, people won’t use it. At the very least, they'll likely opt for a better-looking alternative. As a developer, functionality is understandably your biggest priority– User interaction is just as important, though. My expertise lies in the elevation of robust software through aesthetically pleasing designs and intuitive user interfaces. I can help you augment your technical prowess with user-centric design to ensure the final product is not just operational– It's also captivating, user-friendly and most importantly: Marketable.

A horse behind a cart.

I'm not just concerned with a pretty mockup

I take on some of my own front-end development work, so I'm familiar with some of its pitfalls. Designers and devs are much more alike than some may think; Both parties are just people who excel in a particular field and use these skills to build towards a common goal. Some times, an aspect of the design could take up more time than it’s worth. Other times, similar hurdles are worth overcoming to provide users with a more high-quality product. Product development is a delicate craft that requires mutual respect, a basic understanding of everyone's perspectives, and clear communication. I'm not just here to slap a fancy font on your application– we're gonna think about a marketable, viable way. In other words: We’re gonna give your book the cover it deserves.

Why you should choose yoel.digital

Customization

Outgrown your out-of-box solutions? Say less. My design work is fully customized to ensure your unique needs and goals are met.

Expertise

I know some code! Besides the front-end languages like html, css, and javascript, I've also dabbled in more logic-based languages such as C#, Python, Ruby, and GDScript.

Innovation

I strive to create unique work that strikes a balance between trends, timelessness, and innovation, to give you a result that lasts for longer than your average trend cycle.

Collaboration

Accurately executing your vision is a big part of what I do. We can work hand-in-hand to ensure the final result suits your wants and needs.

Efficient, engineer-friendly design

Much like there are clean ways to go about coding, there are also clean ways to go about UI design. One of the keys to making a UI feel 'right' is consistency. Clear guidelines are essential for building user trust and loyalty, and beneficial for the smooth scaling of an application. Through pragmatic best design practices like utilizing the 'atom' design methodology, we can ensure that each and every aspect of your software looks like part of the same family. This makes scaling the user interface less time-consuming for all parties involved. From dashboards to complex software suites; each carefully crafted component will harmoniously interact and pull from the same design rationale.

A box with decorative design tokens.

The process

Step 1

Discovery

We gain a better understanding of your story, vision, and goals

Step 2

Concept

We establish a design direction and lay the groundwork for potential concepts

Step 3

Design

We refine the chosen concept(s) through iterative design and feedback

Step 4

Delivery

We deliver the final design and provide ongoing support to ensure a successful conclusion

Let’s work together to reach our full potential

Although unicorns exist, they’re rare. Developers and designers often have to join forces to realize a product’s full potential. The dynamic between a developer and a designer is the most hands-on by a landslide. It’s not always easy, but open and constructive communication often leads to successful collaboration. A partnership is more than just agreement; it's about challenging each other and striving for excellence. Our joint effort will yield software that stands out in today’s competitive market and fulfills and surpasses your clients' expectations.

Two people in a unicorn suit.
case study

"Yoel's design and ideas directly led to more conversion and sales."

Sage stands as a highlight of my journey working in tandem with developers. Instead of just a cut-and-dry handoff, we thoroughly communicated via our shared Discord to ensure everything looked as user-friendly as possible.

Read more

Engagement models

Retainer-based

Retainers are perfect for businesses that foresee an ongoing need for design expertise. With a retainer, you'll have guaranteed access to my services for a set number of hours each month. This arrangement not only ensures consistency in your online presence and brand perception, but also allows for a more fluid and dynamic partnership.

Project-based

During project-based engagements, we work towards the end goal of completing a single project. Each project is a unique process– I deeply immerse myself in your organization's objectives, audience, and brand identity, to achieve the objective at hand– whatever that may be!

Ignite your potential and elevate your brand today.

Don't let your brilliant ideas and hard work go unnoticed. Do you recognize the value of crafting a brand that sets you apart from the competition and resonates with your target demographic? If so: let's connect.