Yoel MartherusA product designer who ships end-to-end.
I am a product designer based in Amsterdam. I've spent 10 years working across brand, product, and digital — mostly in startups, for clients across Europe and the US. Currently open to hybrid & remote in-house roles.
Selected work
Workoutspace
<b>400% increase</b> in prospects post-launch
Sage
<b>End-to-end app redesign</b> for a YC-backed startup
Fizz
2-year visual design engagement for a <b>YC-backed fintech</b>
Matchbox
<b>Full process:</b> research through prototype
About
My background is broad by design. I've always been more interested in connecting the dots between brand, product, and communication than in staying in one lane. If there's a through-line in my work, it's that the thought behind a design matters as much as the way it looks.
Some words from the people I’ve worked with
Extremely organized and communicative, and adept at developing conceptually relevant but distinctive brand direction ideas.
Scott Smith
Co-founder of ShoulderTap Industries (Fizz)
He didn't just provide what we thought we needed — he thought ahead and guided us into directions that far exceeded our expectations.
Merlin Stegers
Co-founder of Workoutspace
After going through over 20 candidates, we finally found Yoel. His design and ideas directly led to more conversion and sales.
Jeffrey Tong
Founder of Eternal (formerly Zelos, Sage)
I wouldn't trust anyone else with my brand.
Anne Busch
Owner & founder of Anne Loves Color